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External · Merkle · Metaverse
KFC Re:Store: Connecting the Virtual and Real Worlds
KFC China opened a virtual store inside QQ's metaverse — built in Unreal Engine — where visitors wander, play, and order in-world food that arrives in the real world. Five weeks in: 19 million visitors and 4.3 billion interactions. A blueprint for branded metaverse commerce at scale.
Engine
Unreal Engine
Platforms
Web
Polygon budget
—
FPS target
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Overview
KFC China opened a virtual store inside QQ's metaverse — built in Unreal Engine — where visitors wander, play, and order in-world food that arrives in the real world. Five weeks in: 19 million visitors and 4.3 billion interactions. A blueprint for branded metaverse commerce at scale.